Ana Valenzuela, PhD, is Professor of Marketing and Director of Outreach at the Department of Marketing and International Business of Baruch College, CUNY and at ESADE Business School, Barcelona. She has also served as a faculty member at the Haas School of Business (UC Berkeley), INSEAD, China-Europe International Business School, Hong Kong Science and Technology University, Singapore Institute of Management, Universitat Pompeu Fabra, and Instituto de Empresa. Dr. Valenzuela holds a PhD from University of Madrid, Autonoma and an MBA from Georgetown University. She began her professional career with AC Nielsen as a marketing consultant specializing in multi-country analytics of FMCG markets. A member of several consumer insight think tanks, Valenzuela is a frequent keynote speaker on topics related to consumer psychology and tech-related strategies. Her articles on consumer-technology interactions and cross-cultural consumer behavior have been published in numerous leading journals, including the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing Research among others.