A BRAND
NEW WAY™

Marketing as we know it is over. This is our call for a mindshift — away from “delivering,” “selling” or “marketing.” Join the movement to explore how you can embrace the individuality of your customers with the power of AI and technology.

WHAT IS RESHAPE?

RESHAPE is Insider’s annual conference that brings together marketers and digital disruptors from leading brands to explore A Brand New Way™ in customer experience.

Join a community of CMOs, CDOs, CEOs, customer experience experts, product leaders, digital disruptors, and changemakers to explore best practices from top brands, success stories and iconic technologies that enable companies to see their customers in a different light, embrace their individuality and create more brand love. You’ll come away more informed about the latest trends, industry-first technologies, new approaches in CX, and pratical insights that are directly applicable to your brand. Become a part of A Brand New Way™ movement.

JOIN THE CONVERSATION

Brands that orchestrate frictionless cross-channel journeys achieve higher ROI than those that deliver disconnected experiences on standalone channels. Explore how leading brands are creating cross-channel customer experiences in A Brand New Way™, leveraging AI-led technologies, emerging channels (WhatsApp, SMS, Line and RCS), and industry-proven strategies to fit the lifestyle of their customers and build enduring brand love.

Purpose-driven consumers, who select brands based on how well they align with their values, now represent the largest segment (44%) of consumers. While most CX leaders agree on the benefits of “personalization” – how many would agree on the tangible advantages of “purpose”? Individualization helps brands look beyond data like “last purchased product” and “discount affinity” to become a purpose-led partner to their customers, and build experiences around an individual’s lifestyle, routine, interests, and values. Discover how leading brands are leveraging technology and AI to unlock the power of individualization.

Your customer experience is only as powerful as the data that underpins it. Put simply – if customer data is unactionable or locked in siloes – it is inhibiting your growth. Explore practical strategies on how to tackle seismic developments in data, like how to unite your online-offline data, identify anonymous users, and drive zero-party data collection in a cookieless world. Plus, hear the latest insights on how leading brands are driving more value from their data, from increasing ROI to informing business change.

Forget stale sessions and outdated theory – this is an extraordinary opportunity to hear first-hand from world-renowned leaders as they reveal stories, lessons learned, failures and successes from their lives and careers. Plus, listen in, as they share their unique perspectives and advice on navigating the future of customer experience.

2022 SPEAKER HIGHLIGHTS

Full list to be announced soon

Hande Cilingir

CEO & Co-Founder

Rusty Warner

VP, Principal Analyst

Tony Fernandes

CEO

Daniel Hagmeijer

Chief Marketing Officer

Lisa Ronson

Chief Marketing Officer

Tiffani Sionader

Chief Digital Officer

Hande Cilingir

CEO & Co-Founder

Tony Fernandes

CEO

Lisa Ronson

Chief Marketing Officer

Rusty Warner

VP, Principal Analyst

Daniel Hagmeijer

Chief Marketing Officer

Tiffani Sionader

Chief Digital Officer

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PREVIOUS SPEAKERS

President
Barack Obama

Sir Martin Sorrell

Executive Chairman

Carolina Garcia

Global Ditalization Manager

Tamara Rogers

Global Chief Marketing Officer

Patrice Conxicoeur

CEO

President
Barack Obama

Sir Martin Sorrell

Executive Chairman

Carolina Garcia

Global Ditalization Manager

Tamara Rogers

Global Chief Marketing Officer

Patrice Conxicoeur

CEO

Previous
Next

BRANDS THAT ATTEND RESHAPE

My notebook is full – love that I felt so inspired without leaving my home office. I can’t wait for next year!

VP Marketing

The panel sessions and key notes were fantastic. It’s great to hear different brands share their unique perspectives on facing up to industry challenges.

Digital Transformation Leader

Just register. You won't regret it. Great to hear lessons and priorities from other leading brands.

Ecommerce Director

PAST PARTNERS

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