Thomas is a leader in Bain's Advanced Analytics and Digital practices, focused on Marketing and Customer engagements. For more than 10 years, Thomas has helped global organisations and CMO's, CDO's and CIO's make better use of analytics and digital technology to drive insights, connect with customers and improve performance. Thomas advises across a range of B2C industries, with a focus on retail and CPG. Areas of expertise include Data Driven Transformation, Data Strategy, Personalisation, Product Development and Customer Loyalty.