Mazen is a Senior Global Digital Lead at Friesland Campina, The Netherlands. His responsibilities cover media, technology, and innovation. Mazen oversees media pitches, digital strategies, and design of the technology ecosystem following the JBP with key suppliers such as Facebook & Google. Before moving to the Netherlands, Mazen worked at the agency side for 6+ years based in Dubai, Singapore, and Beirut. His diverse portfolio covers prominent multinationals such as BlackBerry, Samsung, Emirates, Etihad airlines, and all the Richemont Luxury brands. Besides being a member of the world federation of advertisers, a Core member in the programmatic taskforce at IAB Nederlands, and holding 100+ certifications across all digital platforms and technologies, Mazen won many prestigious digital awards targeting the MENA region and is looking to score more worldwide.

Mazen is a big believer in training both the body and the mind to be strong. So next to his professional achievements, he is a world marathoner and Guinness World Record holder, with more than 50 full marathons completed and many ultras. Friesland Campina produces and sells consumer products such as dairy-based beverages, infant nutrition, cheese, and desserts in many European countries, in Asia and Africa via its subsidiaries. FrieslandCampina has branch offices in 34 countries and employs 23,769 people. Friesland Campina’s products find their way to more than 100 countries. Every day Royal Friesland Campina provides millions of consumers all over the world with dairy products containing valuable nutrients.