With over 20 years in advertising, branding, digital media and adtech space in South East Asia, Diana Boo brings extensive digital marketing experience with a proven track record in data driven business growth and customer insights driven strategy. Prior to joining Boost Holdings, Diana was the Chief Marketing Office at Lazada Malaysia, who let the team to winning Marketing Excellence award for Marketer of the year, Innovator of the Year in 2021. Diana helmed Country Manager for iflix Malaysia and Brunei, leading 4 major business divisions mainly content, marketing, distribution and sales. Prior to iflix she was one of the pioneering team who co-founded the formation of CtrlShift, held the role of Regional Head of Publisher Solutions for SEA business, for over nine years. Prior to CtrlShift, she held senior roles at renowned advertising agencies such as BBDO/ Proximity and Saatchi & Saatchi before expanding her portfolio to digital media.

When she's not at work, she loves to travel, experiencing new culture, explore new cuisines, bring home memories by shopping a lot and collecting art pieces from country local artists. Closer to home, when she has some free time, she likes to take weekend arts & crafts workshop, she’s done leather crafting to perfume making and then discovered that she has a natural talent in flower arrangements. You can call her Diana (pronounced as Dye-ana, similar to the late Princess of Wales), D or Boo in short.