Ana Valenzuela

Professor of Marketing @ESADE BUSINESS SCHOOL

Ana Valenzuela, PhD, is Professor of Marketing and Director of Outreach at the Department of Marketing and International Business of Baruch College, CUNY and at ESADE Business School, Barcelona. She has also served as a faculty member at the Haas School of Business (UC Berkeley), INSEAD, China-Europe International Business School, Hong Kong Science and Technology University, Singapore Institute of Management, Universitat Pompeu Fabra, and Instituto de Empresa. Dr. Valenzuela holds a PhD from University of Madrid, Autonoma and an MBA from Georgetown University. She began her professional career with AC Nielsen as a marketing consultant specializing in multi-country analytics of FMCG markets. A member of several consumer insight think tanks, Valenzuela is a frequent keynote speaker on topics related to consumer psychology and tech-related strategies. Her articles on consumer-technology interactions and cross-cultural consumer behavior have been published in numerous leading journals, including the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing Research among others.

9:40-10:00PM SGT, Keynote

APAC

How Consumers Can and Could Interact with Tech from a Consumer Psychologist by ESADE

This session will discuss how digital technologies such as smartphones, smart objects, and recommendation agents are transforming consumer decision making. Ana will convey a model of technology-augmented choice that describes how digital technology is now an integral part of consumer choice rather than simply a facilitator. Market choices are increasingly a joint function of consumer preferences and the technological environment they are executed in. She’ll talk about examples that show the inter-dependencies between technology and decision making, including how search engines alter confidence in choice, smartphones transform user-generated content, and haptic interfaces shape product preferences.

9:40-10:00AM EST, Keynote

USA/LATAM

How Consumers Can and Could Interact with Tech from a Consumer Psychologist by ESADE

This session will discuss how digital technologies such as smartphones, smart objects, and recommendation agents are transforming consumer decision making. Ana will convey a model of technology-augmented choice that describes how digital technology is now an integral part of consumer choice rather than simply a facilitator. Market choices are increasingly a joint function of consumer preferences and the technological environment they are executed in. She’ll talk about examples that show the inter-dependencies between technology and decision making, including how search engines alter confidence in choice, smartphones transform user-generated content, and haptic interfaces shape product preferences.

3:40-4:00PM CEST, Keynote

EMEA

How Consumers Can and Could Interact with Tech from a Consumer Psychologist by ESADE

This session will discuss how digital technologies such as smartphones, smart objects, and recommendation agents are transforming consumer decision making. Ana will convey a model of technology-augmented choice that describes how digital technology is now an integral part of consumer choice rather than simply a facilitator. Market choices are increasingly a joint function of consumer preferences and the technological environment they are executed in. She’ll talk about examples that show the inter-dependencies between technology and decision making, including how search engines alter confidence in choice, smartphones transform user-generated content, and haptic interfaces shape product preferences.