Anna Znamenskaya is the Chief Growth Officer at Rakuten Viber. She is responsible for leading the global marketing, product growth, business development, PR and analytical teams, advocating user in the company and creating consumer-inspired innovations. She plays a key role in Rakuten Viber initiatives to enhance the company's capabilities that drive user growth worldwide. 

Anna has held senior roles at several leading organizations at the convergence of mobile, fintech, ecommerce, entertainment and online content. Prior to joining Rakuten Viber, she was a Country Manager for Apple Services, managing business results and local operations of the App Store, iTunes, Apple Music and iCloud. Prior to that, she served as the Chief Digital Officer for both Eurasia at Veon, the ninth-largest multinational network operator in the world and at Mindshare Russia, the multi-award-winning media agency that is part of GroupM. Anna is also a well-known entrepreneur who started several successful businesses: IVI.ru (a leading Russian online video streaming service) and Tinkoff Digital (a real-time-bidding platform based on Big Data technologies launched in Russian retail bank "Tinkoff").               

Anna was named in 2020 as one of the "Top-1000 best managers in Russia"according to "Kommersant" newspaper and in 2010 among top-10 Russian internet entrepreneurs according to "Venture Village” and The Moscow Times. 

She graduated from IE Business School in Madrid with a Master’s degree in Digital Marketing. 

With over 15 years of experience in senior positions, Anna has extensive expertise in digital product management and growth and the ability to create and manage teams of highly-qualified professionals.

Anna is TEDex international speaker and “Woman in Tech” award jury member, ambassador and mentor.