Anthony is the Head of Digital Media at Shiseido, Anthony is a quadrilingual digital specialist with 13 years of experience and an MBA in e-business, as comfortable on the product side as on the marketing side with a knack for data and analytics. In his role, Anthony is responsible for maximizing Shiseido Group’s digital visibility, driving innovation in digital marketing through partnerships, developing the group’s regional digital strategy for makeup and skincare (Shiseido, NARS, bareMinerals) as well as looking after global digital direction for our fragrance brands (Dolce&Gabbana, Narciso Rodriguez, Issey Miyake, Zadig&Voltaire, Serge Lutens).