Beatriz Navarro

Marketing & Communications Director @FNAC

Beatriz Navarro has a bachelor’s degree in Information Sciences, as well as three master’s degrees: in Business Management and Marketing from IE Business School, in Contemporary Design from ISEM, and in General Management from IESE. She has developed her professional career in Marketing and Communications for companies that include Repsol, Bassat & Ogilvy (now Ogilvy & Mather Spain), Starbucks Coffee, and Supersol, giving her nearly 20 years of experience. In November 2014, she was named Fnac Spain’s Marketing and Communication Director.

Beatriz was named one of the 15 most influential people in digital marketing 2019. She was also named Best Marketing Professional 2016 in the National Marketing Awards by the Marketing Association of Spain

7:00-7:20PM SGT, Keynote

APAC

Re-imagining Instore Experiences by FNAC

All current business models are in question, now more than ever the status quo of any market is challenged. A world in which your brand is not what your advertising says about it, but what Google, influencers or a meme say. You have to play with other rules. The “new” omnichannel world in retail, how to attract, engage and interact with consumers.

7:00-7:20AM EST, Keynote

USA/LATAM

Re-imagining Instore Experiences by FNAC

All current business models are in question, now more than ever the status quo of any market is challenged. A world in which your brand is not what your advertising says about it, but what Google, influencers or a meme say. You have to play with other rules. The “new” omnichannel world in retail, how to attract, engage and interact with consumers.

1:00-1:20PM CEST, Keynote

EMEA

Re-imagining Instore Experiences by FNAC

All current business models are in question, now more than ever the status quo of any market is challenged. A world in which your brand is not what your advertising says about it, but what Google, influencers or a meme say. You have to play with other rules. The “new” omnichannel world in retail, how to attract, engage and interact with consumers.