Mobile marketing expert with 9+ years of experience in retail (La Redoute), ad tech (Twitter), gaming (InnoGames) and now subscription (Blinkist) businesses. Specialized in paid social and native advertising channels, for both app and web funnels, as well as leading cross-teams projects such as creative production optimization, campaign automation, remarketing and app store optimization. Joined Blinkist 3 years ago and is leading paid social, ASA and ASO efforts.