David has been supporting the modern CMO and CPO across the challenges of product-led growth, working backwards from understanding what delight looks like to a customer and then isolating unmet needs to create top-quartile growth engines. He brings experimentation, product strategy, disruptive innovation theory and customer insight to his work with retention, monetization, growth and new product launching.

Across 16 years of business design and product management, David has held various roles supporting corporate digital transformation, corporate strategy and intrapreneurship, through to strategy deployment. The roles have included building a multi-sided marketplace; business model innovation for Samsung Product Innovation Team; being employee #1/ EY ASEAN Digital Innovation Co-lead; consulting for a luxury Swiss watch brand, driving experimentation with enterprise & high-growth new businesses in various capacities including as General Manager, Head of Product/ corporate strategy roles at B-round/ seed-funded startups, as well as a modest exit from growing a traditional SME by 450%.

In his spare time, David is a caffeine-fuelled IF/ Ketogenic biohacker, has an obsession with horology and driving, and is a proud husband and parent to a 3-year-old.