Edward is the Chief Marketing Officer of Blibli, one of the leading Indonesian Unicorn e-commerce. Prior to Blibli, Edward has extensive experiences in commercial, marketing and product development across technology companies in the last 15 years, from fintech (LinkAja), e-commerce (OLX, elevenia, Multiply), telco (Axis, XL Axiata), and also consumer goods (Bentoel, Orang Tua Group). Edward is highly passionate about delivering impactful marketing and sustainable growth.