Erik graduated in Finance and Computer Science from Humboldt University in Berlin. After spending the first few years of his career in Venture Capital, he joined MedicAnimal.com in London. That’s when his passion for e-commerce started.

He served as a Country Manager for Germany and later as Head of Marketing for Europe. After moving to Hong Kong, in 2018 Erik joined YesStyle.com as the VP of Marketing for a global fashion and beauty retailer.