Jackson Jeyanayagam

VP @THE CLOROX COMPANY

Jackson is currently Vice President and General Manager of the Direct-to-Consumer businesses at The Clorox Company which includes full P&L responsibilities, including supply chain; & fulfillment; engineering; product; R&D; growth marketing; and analytics & data science.

Prior to Clorox, Jackson was the Chief Marketing Officer for e-commerce startup Boxed, where he oversaw all aspects of the marketing function. In 2018, Jackson was named to the Forbes CMO Next 2018 list -- identifying the 50 CMO's redefining the role and shaping the future.

Previously, Jackson was Head of Digital for Chipotle responsible for leading all digital marketing efforts. Before that, Jackson was SVP, Digital at Taylor where he built and oversaw the digital marketing practice and supported a number of brands including Diageo, P&G, Jordan Brand, NASCAR and Starwood.

Personally, Jackson serves on the Board of Directors for Goodwill International as well as Peace Direct and is currently also an advisor for three high-growth startups.

11:00-11:30PM SGT, Keynote

APAC

The Rise of DTC and its role in a post-quarantine world by Clorox

Direct-to-consumer has gone through a couple of iterations over the last 20 years, with a significant acceleration in the past five years and then again over these past two months. Jackson Jeyanayagam, VP, GM of DTC for Clorox, will discuss what makes DTC so appealing for brands and consumers as well as the challenges of scale; unit economics; data paralysis; and competition. He will also discuss what the future shopping state in post-quarantine could look like given evolved consumer shopping behavior/expectations, and how that impacts choices that organizations should be making right now.

11:00-11:30AM EST, Keynote

USA/LATAM

The Rise of DTC and its role in a post-quarantine world by Clorox

Direct-to-consumer has gone through a couple of iterations over the last 20 years, with a significant acceleration in the past five years and then again over these past two months. Jackson Jeyanayagam, VP, GM of DTC for Clorox, will discuss what makes DTC so appealing for brands and consumers as well as the challenges of scale; unit economics; data paralysis; and competition. He will also discuss what the future shopping state in post-quarantine could look like given evolved consumer shopping behavior/expectations, and how that impacts choices that organizations should be making right now.

5:00-5:30PM CEST, Keynote

EMEA

The Rise of DTC and its role in a post-quarantine world by Clorox

Direct-to-consumer has gone through a couple of iterations over the last 20 years, with a significant acceleration in the past five years and then again over these past two months. Jackson Jeyanayagam, VP, GM of DTC for Clorox, will discuss what makes DTC so appealing for brands and consumers as well as the challenges of scale; unit economics; data paralysis; and competition. He will also discuss what the future shopping state in post-quarantine could look like given evolved consumer shopping behavior/expectations, and how that impacts choices that organizations should be making right now.