With limited to no access to brick and mortar stores this year, shoppers have had to rethink how they buy and how they engage and interact with brands. Brand loyalty cannot be relied upon, with content, visibility, access and convenience taking precedence. The panel will look at the importance of creating personalized experiences across multiple channels in the always online world, to ensure that their brands are the first that users turn to.

With limited to no access to brick and mortar stores this year, shoppers have had to rethink how they buy and how they engage and interact with brands. Brand loyalty cannot be relied upon, with content, visibility, access and convenience taking precedence. The panel will look at the importance of creating personalized experiences across multiple channels in the always online world, to ensure that their brands are the first that users turn to.

With limited to no access to brick and mortar stores this year, shoppers have had to rethink how they buy and how they engage and interact with brands. Brand loyalty cannot be relied upon, with content, visibility, access and convenience taking precedence. The panel will look at the importance of creating personalized experiences across multiple channels in the always online world, to ensure that their brands are the first that users turn to.