Linda Hassan's passion for radical innovation and creative digital transformation has been key to her strategic leadership for Domino's Malaysia,
Singapore and Cambodia. Coupled with over 20 years of experience in the international QSR industry, her vast expertise entails brand communication, Marcomm tech, digital innovation, e-commerce, CRM, product innovation and customer-centricity. Linda has established herself in the Food and Beverage
industry as a multi-faceted driving force towards innovation, armed with a comprehensive understanding of tomorrow's groundbreaking technologies, ever-evolving trends, and consumer needs.

By placing the utmost importance on brand communication, creativity and willingness to explore new opportunities presented by emerging technology
and digital information, Linda’s clear vision and strategy continues to strengthen Domino's brand presence in Malaysia, Singapore and Cambodia.

Linda formed a strong foundation for the brand in Malaysia and was instrumental in establishing the brand in Singapore. Today, she leads a team of
over 30 across various fields of creative and digital expertise in all three markets. Her love and dedication to the brand is reflected in her creative strategies coupled with effective business solutions.