Louisa Berry is the Regional Brand Partnerships Manager at Warner Music Asia, focusing on the
expansion of the brand partnership business in Asia.
Louisa was born and brought up in HK and has been working there for the past 12 years. Combining
her love of food, wine, events and meeting new people, she spent 4 years selling wine & spirits to
On-Trade customers in the city, from Soho Bars to large hotel groups. And organised numerous wine
tastings and trade shows to increase the brand presence and revenue streams of the portfolio in
market.

She then took her Sales and Events experience to a new industry and moved to events agency Branded, securing Sponsorship across their suite of B2B2Fan conferences and music festivals such as
‘All That Matters’, ‘It’s a Girl Thing’, ‘LeSports Connect’, held between HK, Singapore and China.
Before joining Warner Louisa worked at leading events agency, IMG, brining in the brand partnerships across their owned culinary events: ‘Taste Dining Experiences’ and ‘Taste of Hong Kong’, Hong Kong’s leading B2C foodie festival.

While at Warner Music, Louisa has facilitated the growth of the brand partnerships business in Asia
over the last 18 months, helping to drive collaborations between brands and music in more creative, strategic, and authentic ways. She has led brand campaigns with Warner Artists out of APAC with clients such as Amazon, Disney +, Riot Games, Tencent Games.