Max Pakapol

Communications Consultant

Max Pakapol is a “storyteller” at heart. He developed a passion for storytelling through the various roles he held as seasoned speaker, communication coach, Disney TV host, and Management Consultant at Bain & Company. 

Max is currently an MBA candidate and Admission Representative at Harvard Business School. During the COVID-19 crisis, he started his own Facebook page and Youtube channel (Max Pakapol) where his educational videos have collectively gained over 1 million views in less than a month. He is now on a mission to change how the world communicates, one voice at a time.

5:00-5:20PM SGT, Workshop

APAC

A Leader’s Guide to Crisis Communication by Harvard Business School

With limited to no access to brick and mortar stores this year, shoppers have had to rethink how they buy and how they engage and interact with brands. Brand loyalty cannot be relied upon, with content, visibility, access and convenience taking precedence. The panel will look at the importance of creating personalized experiences across multiple channels in the always online world, to ensure that their brands are the first that users turn to.

5:00-5:20AM EST, Workshop

USA/LATAM

A Leader’s Guide to Crisis Communication by Harvard Business School

With limited to no access to brick and mortar stores this year, shoppers have had to rethink how they buy and how they engage and interact with brands. Brand loyalty cannot be relied upon, with content, visibility, access and convenience taking precedence. The panel will look at the importance of creating personalized experiences across multiple channels in the always online world, to ensure that their brands are the first that users turn to.

11:00-11:20AM CEST, Workshop

EMEA

A Leader’s Guide to Crisis Communication by Harvard Business School

With limited to no access to brick and mortar stores this year, shoppers have had to rethink how they buy and how they engage and interact with brands. Brand loyalty cannot be relied upon, with content, visibility, access and convenience taking precedence. The panel will look at the importance of creating personalized experiences across multiple channels in the always online world, to ensure that their brands are the first that users turn to.