Mint Charoenporn Kaewmanorom

Head of Marketing Analytics & Campaign Operations @TRUE DIGITAL

Mint has international experience across 15 countries in branding, market segmentation, market strategies, digital marketing, analytics, and online/offline campaigns. She has strong analytical skills: using statistical knowledge to develop methodologies for segmentation and digital media attribution modelling.

Mint leads a team of product managers to develop and promote digital products for entertainment, utility, and communication services. And is adept at operational and managerial skills in executing thematic and tactical digital campaigns.

She graduated with First Class Honor from Mahidol University International College, and was awarded a full exchange program scholarship in Australia and a masters' scholarship to Chalmers University of Technology in Sweden to study Statistics and Innovation Management.

5:00-5:20PM SGT, Panel

APAC

Customer Journeys by Love, Bonito, Shinsegae, True Digital Group

With limited to no access to brick and mortar stores this year, shoppers have had to rethink how they buy and how they engage and interact with brands. Brand loyalty cannot be relied upon, with content, visibility, access and convenience taking precedence. The panel will look at the importance of creating personalized experiences across multiple channels in the always online world, to ensure that their brands are the first that users turn to.

5:00-5:20AM EST, Panel

USA/LATAM

Customer Journeys by Love, Bonito, Shinsegae, True Digital Group

With limited to no access to brick and mortar stores this year, shoppers have had to rethink how they buy and how they engage and interact with brands. Brand loyalty cannot be relied upon, with content, visibility, access and convenience taking precedence. The panel will look at the importance of creating personalized experiences across multiple channels in the always online world, to ensure that their brands are the first that users turn to.

11:00-11:20AM CEST, Panel

EMEA

Customer Journeys by Love, Bonito, Shinsegae, True Digital Group

With limited to no access to brick and mortar stores this year, shoppers have had to rethink how they buy and how they engage and interact with brands. Brand loyalty cannot be relied upon, with content, visibility, access and convenience taking precedence. The panel will look at the importance of creating personalized experiences across multiple channels in the always online world, to ensure that their brands are the first that users turn to.