Peter had worked in Silicon Valley for 7 years, and was the Senior Engineer Lead of the Social Search Group at Yahoo Global HQ for 4 years. There, he had led the R&D of many products and services, including the development of "Yahoo! Answers." It was during his
time in the United States that he started frequenting craft fairs. He would visit small design boutiques in San Francisco, and listen to the designers' stories of how they tried to get their designs to the world.

Peter is the CEO and a Co-Founder of Pinkoi. Having seen how entrepreneurs pursue their dreams and the importance attached to human resources in Silicon Valley, Peter co-founded Pinkoi, the #1 curated C2C marketplace and community for designers in
Asia, with two fellow entrepreneurs. His mission is to put the spotlight on Asia's independent design industry: to create a design ecosystem that promotes "lifestyles with good designs." Peter is responsible for overseas business development, merchandising
and partner relationships.