Rachel started her career monetizing content on social channels and social paid media. Then turned her attention to the customer journey, redesigning and re-architecting the entire online experience. In her career Rachel has always liked to be ahead of the curve, launching 4 first to market initiatives throughout her career, that saw her place #24 in Top 50 in eCommerce in 2020. Rachel is currently the general manager of digital and CX at Threebyone (Abrand, Rollas, Neuw), leading the business towards direct-to-consumer transformation.