Unlocking growth opportunities in Asia Pacific is what I do. 3 generations in Asia, my Western roots and Eastern upbringing are catalysts for my passion, facilitating market entry and adoption for companies entering this complex landscape.

In 2005, I recognized mobile devices would change the digital landscape and shifted my focus to what was then a fledgling market. For the past 15 years my emphasis has continued to be on mobile internet, AdTech, and MarTech, further growing my passion for the domain.

I am currently President & Managing Director at AppsFlyer, as the first global hire I grew the business from newcomer to market leader in APAC achieving 70% market share, triple digit revenue growth year on year, building an amazing team of 175+ across 7 offices in the region.

I founded two start-ups, one was an acquihire the other shut down (I know how to fail!). I’m also an active mentor, investor, industry thought leader, and public speaker.