Shaad has practised integrated digital marketing for over a decade across the UK, MENA, and APAC regions. He has helped some of the world's most iconic brands acquire, retain and increase customer value by employing a fusion of digital media, data, technology and user experience.

As GrowthOps' Regional Head of Growth Marketing Services, Shaad currently leads a diversely-skilled team of individuals located across Southeast Asia, who continue to shape the future of digital marketing for the region's most forward-thinking and innovative businesses.