Thomas McKenna

EMEA Digital & Analytics Leader @BAIN & COMPANY

Thomas is a leader in Bain's Advanced Analytics and Digital practices, focused on Marketing and Customer engagements. For more than 10 years, Thomas has helped global organisations and CMO's, CDO's and CIO's make better use of analytics and digital technology to drive insights, connect with customers and improve performance. Thomas advises across a range of B2C industries, with a focus on retail and CPG. Areas of expertise include Data Driven Transformation, Data Strategy, Personalisation, Product Development and Customer Loyalty.

8:00-8:20PM SGT, Fireside Chat

APAC

Transforming Customer Experiences With Personalisation at Scale by Bain & Company

8:00-8:20AM EST, Fireside Chat

USA/LATAM

Transforming Customer Experiences With Personalisation at Scale by Bain & Company

John Lennon once said “Creativity is a gift. It doesn’t come through if the air is cluttered”. He was so very right. Our industry is mostly led by fear and deadlines but creativity needs imagination, Imagination needs playfulness, time, and happiness. Join Geoffrey Hantson as he talks about his experience as chief creative officer.

 

2:00-2:20PM CEST, Fireside Chat

EMEA

Transforming Customer Experiences With Personalisation at Scale by Bain & Company