Executive with 9+ years proven international experience in ecommerce and digital transformation and prior background from banking and risk management. Help companies to build and grow a successful omnichannel business.

Currently work as a Head of Ecommerce for PUMA Southeast Asia being responsible for driving ecommerce business as well as improving omnichannel customer experience and user journey. Before that I was heading Ecommerce in PUMA Russia & Ukraine for over 7 years with a key focus on ecommerce sales and P&L, omnichannel strategy, technology and talent management.