TREAT THEM LIKE ROYALTY: CX LESSONS FROM LUXURY BRANDS
John Scott, former president of the Orient Express once said “Luxury is fundamentally a state of mind” which is a useful reminder for customer experience professionals
The discerning luxury consumer expects a reliable, personalized and exemplary customer experience from their selected brands
Not in luxury? That doesn’t mean you can be complacent, as expectations are exceeded in one industry – those expectations are transferred to other areas of a consumers’ life, from grocery shopping to travel. Regardless of what you sell, bring a little luxury to your customer experience
