WHAT ROLE DOES CX PLAY WHEN YOUR PRODUCT IS BORING
Some Marketing leaders have it easy. CX is easierwhen you have an exciting product…but, what about when your product is – boring
When you have products that your customers don’t like to think about, it’s harder to engage and be a purpose-led brand
We have gathered leaders from auto retail, telco and finance to find out how they overcame the odds, perfected the digital experience and became a household name
