THE MULTICHANNEL PUBLISHING RACE AND WHY CX IS PIVOTAL
The way we consume media and content is rapidly changing – with emerging channels being leveraged – especially for younger generations (TikTok, WhatsApp)
Media houses and publishers are rapidly adopting new communication channels to meet these increasing demands
As a result, more data can be gathered (translated into ad revenue), but using this to create a superior CX that serves customers based on their needs and preferences will be the ultimate winner, creating better
