One of the most fundamental problems at the core of the insurance industry is – most insurance companies do not have a deep understanding of their customers
Relationship-building is often condensed into cross-selling or feedback requests via cold-calls and mail merges with zero empathy or unique understanding of individual customers e.g. cold-calling an introvert, or offering car insurance to someone who does not drive
In the quest for digital transformation, leaders must ask themselves, “can they carry on thinking they can get through the old way?” Or, should you make a change? But, if everyone else is changing, and quickly, can you really afford to be a Kodak? Do you want to be that organisation?
