Geoffrey Hantson, 47, is the Chief Creative Officer of Happiness, an FCB Alliance, in Brussels and Saigon; he is also part of the global creative council of FCB. Geoffrey took his first steps as a creative director at Duval Guillaume in 2006. In 2010, he was named Creative of the Year. In 2012, 2013 and 2014, Duval Guillaume was named ‘creative agency of the year’. Geoffrey has won 41 Cannes Lions. At Eurobest, he has won 98 awards, including three Grand Prix. In 2012, Geoffrey was named to Business Insider’s list of the 25 Most Creative People in Advertising; in 2013, he made it to the top of that list, with his work lauded as “amongst the best advertising ever seen.” More recently, his work won Grand Prix at the New York Festivals 2019 and Happiness Brussels was named ‘creative agency of the year’ both in Belgium and at the New York Festival. Geoffrey believes in the power of creativity and humanity — and in Happiness, which fuels both.