Marketing as we know it is over.
The current state of Marketing is calling for a radical mindshift — a shift away from “delivering,” “selling” or “marketing” an experience.
Brands need to embrace the individuality of their customers.
Individuality goes way beyond “last purchased product data.” It defines your customer’s lifestyle, daily routines, and values.
Brands need to find ways to become an extension of their customer’s lifestyle to facilitate their lives and add more value.
Brands need to shape experiences around the individuality and needs of their customers. Not the other way around.
There is A Brand New Way™ for crafting customer experiences — and this is why Insider exists.
With the power of AI and technology, we help brands see their customers in a different light, embrace their individuality and create enduring brand love.
RESHAPE stands for
“A BRAND NEW WAY™”
This year RESHAPE stands for A Brand New Way™
We’re inviting growth experts, brand builders, digital disruptors and changemakers to join the movement.