RETAIL'S INFINITE SHELF PARADOX: CHOICE VS. CONVENIENCE
In a world of almost infinite choice – how can retailers provide options, while protecting conversion rates? (link to product discovery, channel appropriate experience)
Brand or retailer, the one commonality in forging ahead in this rapidly changing future – is that collecting and actioning zero-party customer data will be the single-biggest factor in determining the winners from the losers and increasing marketshare.
How to increase loyalty by leveraging emerging channels to increase relevance.
