Bianca Belnadia Lie

Country Head ID @LOVE, BONITO

Bianca is the Country Head of Love, Bonito Indonesia. Since 2010 she has had various roles in the fashion industry as a merchandiser, PR maven and brand manager. In 2014, she met LB and its founders; and she was moved with the brand and its message ‘For the woman you are, and the woman you want to be’. LB is a brand which strives to empower women at every milestone. Since 2015, Bianca and her strong female-led team made Love, Bonito  the fastest growing fast-fashion brand in Indonesia. Bianca quoted, “Through LB, I wish to continually spread the positive message, because I believe we as women are meant for great things! I believe in us, as I believe in myself.“