Laurent Burel

Gl. Marketing Director @Pernod Ricard

Laurent  has recently joined Pernod Ricard as Global Digital Marketing Director. As part of his functions, he is responsible for driving the constant improvement of the impact and the efficiency of digital marketing investments, supporting strategically and operationally the growth of the Brand equity and sales of the Pernod Ricard brands.

Before joining the group, Laurent worked for L’Oréal as Product Marketing Manager, Group Product Manager, Marketing Director during 11 years. Then, Laurent joined PayPal as Head of Consumer Marketing for Western Europe.

He holds a master degree in management from EM Lyon obtained in 2005 and a Digital Marketing Certification from ESCP Europe, obtained in 2016.

7:40-8:20PM SGT, Keynote

APAC

Post-COVID Consumer Habits: Guessing the "New Reasonable" by Fabernovel, Pernod Ricard

There is no return to the same lives and behaviors as those before COVID-19. What do the radical changes observed in the last few weeks indicate for long-term trends to come?  How can companies prepare for the future and adapt to the pillars of value creation?

 

Laurent Blassin will present conclusions from Fabernovel's latest study, followed by Laurent Burel’s inspirational testimonial from the crisis and views on long-term perspectives from one of the biggest CPG companies.

 

7:40-8:20AM EST, Keynote

USA/LATAM

Post-COVID Consumer Habits: Guessing the "New Reasonable" by Fabernovel, Pernod Ricard

There is no return to the same lives and behaviors as those before COVID-19. What do the radical changes observed in the last few weeks indicate for long-term trends to come?  How can companies prepare for the future and adapt to the pillars of value creation?

 

Laurent Blassin will present conclusions from Fabernovel's latest study, followed by Laurent Burel’s inspirational testimonial from the crisis and views on long-term perspectives from one of the biggest CPG companies.

 

1:40-2:20PM CEST, Keynote

EMEA

Post-COVID Consumer Habits: Guessing the "New Reasonable" by Fabernovel, Pernod Ricard

There is no return to the same lives and behaviors as those before COVID-19. What do the radical changes observed in the last few weeks indicate for long-term trends to come?  How can companies prepare for the future and adapt to the pillars of value creation?

 

Laurent Blassin will present conclusions from Fabernovel's latest study, followed by Laurent Burel’s inspirational testimonial from the crisis and views on long-term perspectives from one of the biggest CPG companies.