12 large digital ecosystems are expected to emerge by 2025, accounting for over 30% of the global revenue pool. Successful digital ecosystems bring together corporates and techs to create new offerings, capturing value that individual companies may not be capable of creating on their own. Three clear types of digital ecosystems are emerging: Creation, Orchestration, and Participation. Mariana will share how Uber, TenCent and Ping An, for whom she is a mentor for their Cloud Accelerator, have built the world’s leading digital ecosystems. She will also give insights into how digital ecosystems are shaping new industries and how marketers will have the ability to cater to customer needs, without prompting the customer to look further than the ecosystem for a product or solution.

12 large digital ecosystems are expected to emerge by 2025, accounting for over 30% of the global revenue pool. Successful digital ecosystems bring together corporates and techs to create new offerings, capturing value that individual companies may not be capable of creating on their own. Three clear types of digital ecosystems are emerging: Creation, Orchestration, and Participation. Mariana will share how Uber, TenCent and Ping An, for whom she is a mentor for their Cloud Accelerator, have built the world’s leading digital ecosystems. She will also give insights into how digital ecosystems are shaping new industries and how marketers will have the ability to cater to customer needs, without prompting the customer to look further than the ecosystem for a product or solution.

12 large digital ecosystems are expected to emerge by 2025, accounting for over 30% of the global revenue pool. Successful digital ecosystems bring together corporates and techs to create new offerings, capturing value that individual companies may not be capable of creating on their own. Three clear types of digital ecosystems are emerging: Creation, Orchestration, and Participation. Mariana will share how Uber, TenCent and Ping An, for whom she is a mentor for their Cloud Accelerator, have built the world’s leading digital ecosystems. She will also give insights into how digital ecosystems are shaping new industries and how marketers will have the ability to cater to customer needs, without prompting the customer to look further than the ecosystem for a product or solution.