Merve Nazlioglu

Partner | VP of Global Marketing @ INSIDER

Sequoia-backed 🥊 7/24. Scale Up 🦄 8+ yrs in B2B Tech Marketing. Avid intrapreneur. Tech Enthusiast. Underdog. Change-Maker. Culture Evangelist. Cirque du Soleil Fan.

Heading the B2B Marketing function in 24 countries including Japan, UK, Australia, Korea, and Singapore across 15+ industries for Insider — a Sequoia-backed AI-powered Multi-Channel Customer Experience/Personalization Platform, helping digital marketers drive growth across the funnel. We help Top 500+ global enterprise brands including Uniqlo, Samsung, New Balance, Virgin, Carrefour, McDonald’s, Toyota, CNN and Singapore Airlines grow.

Previous experience included B2B tech marketing for one of Canada’s most innovative market research technology companies (Deloitte Technology Fast 50™), targeting consumer insight professionals from world’s top brands (FMCGs, Tech, M&E, Finance, Health etc.) and establishing B2B marketing teams from the bottom
up for tech startups.

Graduated (top 5% of major) from McGill University with Great Distinction.

Romantic. Underdog. Resolute. Curious Learner. Results-Driven. Creative Horsepower. Detail Freak.
Unicorn.

9:00-9:20PM SGT, Fireside Chat

APAC

The Creative Process Behind the Greatest Shows on the Planet by Cirque du Soleil and Insider.

What can we learn from the ingenuity of Cirque du Soleil artists about embracing the new normal? Cirque du Soleil transports us to another planet, where human ingenuity, creativity, and excellence leave us in awe. It is a “world-renowned laboratory of creativity.” Cirque’s VP of Creation, Daniel Fortin and Insider’s VP of Global Marketing, Merve Nazlioglu will dive into the creative process of this extraordinary team and will discuss what can we all learn from the creativity, thinking, lifestyle and discipline of Cirque artists to navigate the crisis and embrace the new normal.

9:00-9:20AM EST, Fireside Chat

USA/LATAM

The Creative Process Behind the Greatest Shows on the Planet by Cirque du Soleil and Insider.

What can we learn from the ingenuity of Cirque du Soleil artists about embracing the new normal? Cirque du Soleil transports us to another planet, where human ingenuity, creativity, and excellence leave us in awe. It is a “world-renowned laboratory of creativity.” Cirque’s VP of Creation, Daniel Fortin and Insider’s VP of Global Marketing, Merve Nazlioglu will dive into the creative process of this extraordinary team and will discuss what can we all learn from the creativity, thinking, lifestyle and discipline of Cirque artists to navigate the crisis and embrace the new normal.

3:00-3:20PM CEST, Fireside Chat

EMEA

The Creative Process Behind the Greatest Shows on the Planet by Cirque du Soleil and Insider.

What can we learn from the ingenuity of Cirque du Soleil artists about embracing the new normal? Cirque du Soleil transports us to another planet, where human ingenuity, creativity, and excellence leave us in awe. It is a “world-renowned laboratory of creativity.” Cirque’s VP of Creation, Daniel Fortin and Insider’s VP of Global Marketing, Merve Nazlioglu will dive into the creative process of this extraordinary team and will discuss what can we all learn from the creativity, thinking, lifestyle and discipline of Cirque artists to navigate the crisis and embrace the new normal.