Sheila Morin

CMO @CIRQUE DU SOLEIL

Sheila Morin is Cirque du Soleil Entertainment Group’s worldwide Chief Marketing Officer (interim). 

In her role, she oversees worldwide brand management, marketing strategies, fan engagement, social media, consumer data insights, advertising & content in-house studio and live show recording & television series. Her mission is the growth of the company’s brand love, brand relevance and brand monetization. 

Prior to joining Cirque du Soleil Entertainment Group, Sheila Morin gained over 19 years of experience, in Montreal and Paris, for some very powerful worldwide entities like Procter & Gamble, L’Oréal and Danone. On top of her strategic thinking and branding expertise, Sheila is known for multidisciplinary experiences from multi-channel strategies, product innovation, as well as in-store consumer experience, sales strategies, price and revenue growth management and shopper insights.

9:20-9:40PM SGT, Keynote

APAC

Embracing Uncertainty by Cirque du Soleil

In the world of live entertainment and even more specifically for Cirque, going digital has never been easy. The cheering from the crowds, the live music, the thrill of seeing artists trapeze their way from one end of the stage to another. While Cirque du Soleil is about innovation, this pandemic has brought numerous challenges and uncertanties but with it the opportunity to create a new category. 

9:20-9:40AM EST, Keynote

USA/LATAM

Embracing Uncertainty by Cirque du Soleil

In the world of live entertainment and even more specifically for Cirque, going digital has never been easy. The cheering from the crowds, the live music, the thrill of seeing artists trapeze their way from one end of the stage to another. While Cirque du Soleil is about innovation, this pandemic has brought numerous challenges and uncertanties but with it the opportunity to create a new category. 

3:20-3:40PM CEST, Keynote

EMEA

Embracing Uncertainty by Cirque du Soleil

In the world of live entertainment and even more specifically for Cirque, going digital has never been easy. The cheering from the crowds, the live music, the thrill of seeing artists trapeze their way from one end of the stage to another. While Cirque du Soleil is about innovation, this pandemic has brought numerous challenges and uncertanties but with it the opportunity to create a new category.