For increasingly discerning electronics shoppers, sharing knowledge, adding value, and lengthening product life is the key to building customer trust and loyalty, ensuring long-term brand prosperity.
Those who prove they are there for their customers beyond the initial point of purchase will be the real winners.
Brands should consider non-traditional channels to engage consumers and help them get the most out of their tech, perhaps by offering workshops or tutorials to educate their audiences on the full functionality of smart products and inspire future use and purchases.
