Daria Zolotukhina

Chief Marketing Officer @YANDEX.TAXI

Chief Marketing Officer, grown in a tech world. Over 13 years of professional experience in marketing and PR of FMCG and tech consumer brands.

Daria joined Yandex.Taxi in 2011, when the service was just launched, and its development was handled by a small team. During this time, she went from a marketer of an experimental app to a Marketing Director of a group of companies that includes multinational ride-hailing services, foodtech business and the direction of driverless cars. Today Yandex.Taxi operates in 17 countries, has a team of several thousand people, and marketing approaches vary depending on the business challenges  in different regions — retention strategies, personalized tactics to attract users using ML models, cross-scenarios of taxi rides and food orders, competing sub-brands.